For manufacturers, distributors and service companies of technical equipment
Acataloguethatbringsinenquiries
Your products online with specifications, datasheets and a quote cart, so enquiries arrive with codes and quantities. Live in 6 weeks, with a fixed price and maintenance included after launch.
Your buyers know what they need. Your website makes them call and ask.
Engineers and buyers search by model, specification and part number. When they can't find it on your site, they send a vague email or go to a competitor who shows it.
Enquiries without product codes
An email that says “send me an offer for that thing on your site” means a call back, a few more emails, and a quote that leaves days later.
A catalogue nobody can search
A PDF from a few years ago doesn't show current data, can't filter by specification and is hard to use on a phone at a customer's site.
Service and spare parts by phone
Every request for a spare part or a service date goes through the people who should be selling, and nothing reminds the customer when service is due.
If this sounds familiar, the problem may not be your products or your sales team, but how an enquiry gets to you.
Built for suppliers of specialised equipment.
- Fire and safety equipmentExtinguishers, hydrants, protective gear, detection systems
- Robotics and automationIndustrial robots, grippers, sensors, automation lines
- Pneumatics and hydraulicsCylinders, valves, fittings, hoses, power units
- Laboratory, tools and hospitality equipmentLab instruments, professional tools, commercial kitchens and refrigeration
Three packages. Pick the result you want.
Every package has a fixed price and a fixed date. You get both in a written offer after the free digital review.
Start
Look professional and show your range
For: Suppliers with a smaller range who need a serious first impression
- Timeline
- 4 weeks
- Products
- Pages for your main product groups
- Datasheets
- PDFs to download
- Quote requests
- Quote request form
- Catalogue import
- We add your main products
- Languages
- One
- Copy
- You supply it, we edit it
- Basic SEO and a Google Business profile
- Connected systems
- —
- Results
- Visitor analytics
- Care included
- 1 month Standard
Grow
Most popularYour catalogue brings in ready-to-quote enquiries
For: Suppliers with a catalogue who want more enquiries, at home and in the region
- Timeline
- 6 weeks
- Products
- Your full catalogue, with filters by specification
- Datasheets
- A datasheet on every product, searchable
- Quote requests
- Quote cart: several products, codes and quantities in one request
- Catalogue import
- We import your catalogue from Excel, PDF or a supplier file
- Languages
- Up to three
- Copy
- We write it, for engineers and buyers
- SEO for your product groups and applications, and a review of three competitors
- Connected systems
- —
- Results
- An enquiry report: which products and which countries
- Care included
- 3 months Standard
Premium
Your site becomes part of sales: customers order, reorder or configure
For: Suppliers with regular business customers, spare parts or servicing
- Timeline
- From 8 weeks, exact date in the offer
- Products
- Your full catalogue, with prices and ranges per customer
- Datasheets
- As in Grow
- Quote requests
- Quote cart, plus B2B ordering and reordering, or a configurator
- Catalogue import
- Import, plus ongoing sync with your ERP
- Languages
- Three or more
- Copy
- We write it
- As in Grow
- Connected systems
- ERP, CRM or warehouse
- Results
- Key sales numbers at a glance
- Care included
- 3 months Standard plus a strategy session
What every package includes.
Design for your brand
Built for phone and desktop, so it works on the shop floor too.
Fast and findable
Quick to load, with product pages Google can read.
Analytics from day one
Plausible and Google Search Console show how many people visit, where they come from and which products they look at. No cookies and no tracking of individuals.
GDPR and accessibility
Cookie compliance and an accessibility check.
Two design rounds
You see the design before we build it, and can change it twice.
12-month code warranty
Any bug in our code gets fixed free.
Video guides
Short videos that show you how to add products, prices and datasheets yourself.
Maintenance after launch
Standard maintenance is included: 1 month with Start, 3 months with Grow and Premium. Security, small changes and a monthly report on what the site brings in.
Maintenance plans
Add more when your sales and service need it.
Each module has its own fixed price and date in a written offer. We'll also tell you which ones you don't need yet.
B2B portal for regular customers
Business customers log in and see their own prices, past orders and one-click reorders.
ExampleA fire brigade logs in, sees its agreed prices and repeats last year's order of hoses and extinguishers in one click.
Spare parts by serial number
Customers enter a serial number or model and see exactly which parts fit.
ExampleA maintenance technician enters the robot's serial number and orders the replacement gripper without calling sales.
Service reminders
A record of equipment per customer, automatic service reminders and online booking of a service date.
ExampleA hotel buys 40 extinguishers. A month before service is due it gets an email to pick a date, and a QR sticker on each one shows its service history.
Product configurator
Buyers choose the parameters and get the right model, with the quote request already filled in.
ExampleA buyer picks reach, payload and gripper type. The configurator suggests a model and sends the configuration with the request.
ERP connection
Stock, prices and orders sync between the site and your business software, without manual updates.
ExampleWhen the warehouse sells the last unit, the site shows “delivery in 2 weeks” on its own.
Automatic follow-up
A short series of emails after an enquiry or a sent offer, and a reminder for your sales team.
ExampleThree days after an offer the buyer gets a short reminder with a case study. A week later sales gets a note to call.
From first call to live in 6 weeks.
- 00Before we start
Digital review and offer
A free 30-minute review of how your enquiries arrive and where they get lost, then a written offer: package, scope, fixed price and date.
- 01Week 1
Workshop
One hour on your products, customers and what the site must achieve. Bring the catalogue in whatever form it exists.
- 02Weeks 1–2
Design
You get a design and give feedback. Two rounds of changes are included.
- 03Weeks 3–5
Build
We import your catalogue and build the site. A short progress email every Friday.
- 04Week 6
Launch and training
The site goes live and you get video guides for adding products and datasheets.
- 051–3 months
Care
We look after everything and send a report every month. In the last month we review the results together.
Timeline shown for Grow. Start is shorter. Premium and more complex web apps take longer; the exact date is in your offer.
Guarantees
Four guarantees, in writing.
Deadline guarantee
If the site isn't live on the agreed date because of us, you get another month of care free for every week we're late. The condition: you send materials and feedback on the agreed dates.
Design guarantee
If the first design doesn't work for you, we make a completely new one at no extra cost. If the second doesn't either, you walk away and we refund your deposit in full.
No surprises
The price is fixed. Anything outside the offer comes as a separate quote, before any work starts.
12 months on our code
Any bug in our code gets fixed free for a year.
The tools big companies get, built for equipment suppliers.
I'm Marian Babić, founder of MaBe Labs. For 5+ years I built software for companies with thousands of employees, as an engineer and project lead in Zagreb, Munich and Amsterdam, including the web platform for one of the world's best-known robots. Now I build catalogues and sales tools for equipment suppliers, and you deal with me directly.
- Robotics equipmentLive
An online catalogue for a robotics equipment manufacturer.
Our first project for an equipment supplier: the manufacturer's products with their specifications in one catalogue, built for the engineers and buyers who compare them. It's live, and the full case study follows.
- Customer supportGrowth without hiring
American companies grew their support without hiring anyone.
I led a team of four building the platform behind a remote support network: agents anywhere in the world answering calls for US companies. Those companies scaled their support without recruiting, training or managing new staff.
- Automotive finance€18k a month saved
€18,000 a month cut from one storage bill.
For the financial-services arm of one of Europe's largest carmakers, I built cloud infrastructure that cut storage costs by €18,000 a month, and the internal portal that kept the company compliant. Monthly audits went from a hunt across systems to one place to look.
- Marketing researchManual work automated
Competitor research that took people hours, now one click.
A research tool where you add a competitor, it goes online, collects every ad they're running and comes back with a finished PDF. Work that people used to do by hand.
- RoboticsReal-time control
Driving a robot live, from a browser.
The web platform that controls one of the world's best-known four-legged robots, with live video and telemetry. If software can drive a robot in real time, it can run your orders.
The first project is MaBe Labs work. The others were built in my roles before MaBe Labs; those client names stay private.
Everything you'd ask on the call.
Who this isn't for
- Suppliers without a product catalogue.
- Shops that sell only to consumers.
- Anyone looking for the cheapest template website.
Start here
Book a free digital review.
In 30 minutes we look at how enquiries reach you today, where they get lost and what to fix first. You get a short written summary, and an offer with a fixed price and date if it makes sense. No obligation.
One new project starts each month. Next open start: 1 January 2027.